PIAGET
(DUBAI · DXB · 2022)
(RAMADAN ACTIVATION)
Piaget a celebration of Tradition and Craftsmanship.
CREDITS.
DESIGN TEAM.
SAGER STUDIO
PHOTOGRAPHER.
NIKHOL WARDS
In 2022, we had the honor of receiving a prestigious project from Piaget's French headquarters to create a captivating Ramadan activation across all GCC stores.
Our mission was to design stunning window displays and an exclusive Majlis experience for Piaget's esteemed local VIP clients.
ABOUT.
AREA.
242 SQM
ROOMS.
1 ROOM
Inspired by the rich symbolism of Ramadan, we embarked on creating an immersive experience that seamlessly blends the region’s cherished traditions with Piaget’s unparalleled craftsmanship.
Using a luxurious palette of Piaget blue and gold, we brought this vision to life.
Spectacular Window Displays
Infused with Islamic art and symbolic motifs such as crescent moons and stars, our displays captured the essence of Ramadan.
Showcasing Piaget's exquisite jewelry, each window was a testament to refined elegance and craftsmanship.
Exclusive Majlis Experience
We crafted a private Majlis with plush seating, ambient lighting, and traditional décor, creating an intimate setting for VIP clients.
This exclusive environment allowed clients to explore Piaget’s latest collections in a serene and luxurious atmosphere.
Engaging Digital Presence
We shared behind-the-scenes content and virtual tours on social media, extending the Ramadan experience to the digital audience.
The Piaget Ramadan activation was a remarkable fusion of tradition and luxury, where regional heritage met timeless elegance. Visitors in GCC stores experienced the harmonious blend of culture and craftsmanship.